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Waterproof rainwear poncho by the people's in camo

Our mission.

Our mission.

Our mission is simple - to just make great kit. As soon as the first raindrop falls in Beijing - an eruption of ponchos and umbrellas bloom. We take inspiration from our time spent in China, where the people think practically about getting from A to B through sunshine or monsoon. We wanted to create a range of super functional, versatile life wear that enables you to move from day to night, the park to the beach, or day festival to dinner out.

Our mission.

Our mission is simple - to just make great kit. As soon as the first raindrop falls in Beijing - an eruption of ponchos and umbrellas bloom. We take inspiration from our time spent in China, where the people think practically about getting from A to B through sunshine or monsoon. We wanted to create a range of super functional, versatile life wear that enables you to move from day to night, the park to the beach, or day festival to dinner out.

“The focus is always simple, just make truly great kit.” - Johnny Ratcliffe, Founder

Our people.

We are everyday adventurers, united by our love for the outdoors.

Our products.

Our designs are highly functional, practical, and built for everyday life, and unlike other waterproof clothing brands, we are accessible but still deliver on giving you the kit to keep you bone dry whenever you need.

We have been listening to you. There has been much demand for more commuting and adventuring products made to the same quality and offered at accessible prices. New products will be driven by the needs of our community via votes and pre orders, but the lineup includes:

  • Sports cap (autumn)
  • Coach jacket
  • Commuter rucksack
  • Pannier bag
  • Tail bag
  • Rainpants

Our designs.

This is about equipping people with the ultimate, in-transit/outdoor kit. Each product is designed to have in your bag, and to be pulled out as soon as the rain hits. Our fabric is the cutting edge in waterproof and breathable, and our designs allow the products to adapt to many useful functionalities.