The People’s Poncho has reinvented the essential festival piece and aims to replace the essential UK-weather piece (the umbrella of course) for good. Founded by Johnny Ratcliffe, The People’s Poncho creates high-quality ponchos from waterproof fabric sourced in Japan, that you won’t want to throw away.

    From festival goers and travelers to pub crawls and beer runs, the ponchos are for everyone, come rain, come… more rain. We sat down with Johnny to get the low-down on the brand.

    What’s the story behind the people’s poncho? How did you start?

    I was inspired by my time living in Shanghai, China where I came up with the initial idea of the people’s poncho. Due to unpredictable weather, under the protection of a simple lightweight poncho locals are able to hop from place to place regardless of the pouring rain.

    At this time, my sister Iona was living in Amsterdam and she said ‘in this cycling and outdoors mecca they don’t really have any decent premium ponchos, and then I said let’s make an affordable, 100% waterproof high quality poncho!’ and that was the start of reinventing the Poncho.

    You say you are reinventing the poncho – what are you taking it from and to?

    Ponchos have always been perceived as a throwaway bin bag type of thing you pick up for £3 or a £20 really average item you use once and end up leaving at the festival.

    Our ponchos are the complete opposite of this, they are something you can actually be proud of and use for many a festival season. They’re designed to be affordable, lightweight and practical. In today’s marketplace, there’s no reason why you can’t have an affordably brilliant product.

    What sets the ponchos apart from other rain gear that is on the market at the moment?

    Our ponchos are 100% waterproof and practical and provide credible protection from the rain. It is something you can easily throw on and off and fits in a dinky bag making it the perfect travel accessory. Rather than spending loads on rain gear, you can spend £50 on a poncho that is versatile, easy to use and wear and one that endures over time.