Ever tried cycling in the rain? The future People's Poncho team did, for years, as UK residents (where the only sane form of transport is your bike, or share tubes with lots of angry commuters!), and didn’t like it very much. Inspired by the effortlessly stylish yet incredibly efficient Chinese design, the team developed a lightweight, aesthetic, affordable poncho.
But by golly did this business grow! No longer just used for wet weather biking, the People’s Poncho community have taken these bad boys for a spin whilst hiking the world, partying ‘til dawn at festivals around the globe, exploring the highest highs and the lowest lows – this poncho will make its way around the world with you.